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Explore the Propel Dealer Program

Discover everything you need to know about becoming a Propel dealer. From pricing tiers and order minimums to margins and exclusive perks, this page breaks it all down so you can choose the best fit for your business.

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Fill out our dealer application today to get started.

Flexible Ordering to Fit Your Business

We offer the full 5-in-1 experience or select individual ride modes to match your local market.

 

Whether you stock complete kits or focus on specific modes, every configuration is designed for consistent performance, easy maintenance, and broad appeal. Propel makes it simple to tailor your inventory, serve more customers, and keep them coming back.

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Dealer Program Benefits

Industry-leading margins

Our competitive pricing structure delivers the strongest returns of ANY foil brand, giving you a clear edge in your market while supporting sustainable growth and strong profits.

Territory Options & Protection

Secure your local territory with flexible volume requirements that protect your rights, strengthen your market position, and help build long-term customer loyalty as you grow.

Sales Channel Opportunities

Identify rental, retail, marina, kiteboarding schools and tour markets to expand beyond one location, capture new demand, and build repeat business with multiple reliable revenue streams.

Sales & Marketing Support

Access approved branding, ready-to-use marketing assets, and clear guidance to promote Propel locally, attract new customers, and support long-term sales success.

Training & Technical Assistance

Onboarding resources with videos, brochures, manuals, and direct technical support to ensure easy setup and confident, reliable use for your team and customers.

Dealer Network & Support

Get direct updates, expert guidance, and access to a dealer network that helps you coordinate inventory, plan ahead, and keep up with customer demand.

Dealer Program Benefits

Industry-leading margins

Our competitive pricing structure delivers the strongest returns of any eFoil brand, giving you a clear edge in your market while supporting sustainable growth and strong profits.

Territory Options & Protection

Secure your local territory with flexible volume requirements that protect your rights, strengthen your position, and help build long-term customer loyalty as you grow.

Sales Channel Opportunities

Identify rental, retail, marina, kiteboarding schools, and tour markets to expand beyond one location, capture new demand, and build repeat business with multiple reliable revenue streams.

Sales & Marketing Support

Access approved branding, ready-to-use marketing assets, and clear guidance to promote Propel locally, attract new customers, and support long-term sales success.

Training & Technical Assistance

Onboarding resources include videos, brochures, manuals, and direct technical support to ensure easy setup and reliable use for both your team and your customers

Dealer Network & Support

Get direct updates, expert guidance, and access to a growing dealer network that helps you manage inventory, forecast demand, and stay ahead of the curve.

Dealer Discount Tiers 

Flexible Discount Tiers

Clear, flexible discount tiers to match your goals. From single rental shops to large distributors, grow with transparent, straightforward terms and the strongest margins and lowest minimums of any competitor.

🟤 BRONZE

15% off MSRP
Entry-level, no annual minimum

  • Order just one kit anytime

  • Perfect for first-time businesses

  • Flexible, no-pressure commitment

  • Great for seasonal or small markets

⚪ SILVER

25% off MSRP

Designed for growing businesses

  • Minimum 2 kits per year

  • Better margins for regular volume

  • Supports steady local growth

  • Ideal for shops expanding inventory

🟡 GOLD

35% off MSRP

For partners ready to scale.

  • Minimum 5 kits per year

  • Strong margins to boost profits

  • Includes local territory

  • Great for rental fleets and retailers

🪙 PLATINUM

42% off MSRP

Premium pre-order discounts

  • Minimum 5 kits (pre-order Nov 15)

  • Access to special dealer incentives

  • Includes exclusive territory

  • Perfect for premium regions

⭐ DISTRIBUTOR

Max discount off MSRP
Best margins for Top-Tier partners

  • Minimum 10 kits per year

  • Requires Fall pre-order

  • Strongest margins in the category

  • Best for high-volume supply

Limited-Time VIP Dealer Pricing

Early Access. Best Pricing. No Commitments.

Lock in our best Platinum pricing — with no minimum order — until November 1st. Enjoy a full 42% off MSRP on any quantity. No commitments. No pressure.


This is the best pricing we’ll offer before our dealer network builds out, territories are secured, and standard dealer tiers with MOQs apply. Don’t miss this chance to secure your pricing and maximize future margins.

 
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Suggested Retail Pricing & Kits

Below is our recommended retail pricing for each Propel configuration — designed to help you plan your sales and rental strategy with confidence. Whether you’re offering the full 5-in-1 Complete Kit or tailoring to local demand with individual modes, these suggested prices provide clear guidance to help you maximize customer value and protect your margins.

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MSRP $12,995 USD

5 in 1 COMPLETE KIT

Our most versatile package, featuring all five ride modes in one modular system. Perfect for maximizing rental appeal and offering customers the ultimate all-in-one experience.

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MSRP $8,995 USD

E-SCOOTER Kit

An electrified stand-up board with handlebar control for added stability. Ideal for beginners, families, and casual riders who want easy, intuitive fun on the water.

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MSRP $7,995 USD

E-SUP Kit

Electrified stand-up paddleboard mode for a familiar, approachable experience. Great for calm-water rentals and customers who want to cruise with added power.

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MSRP $9,995 USD

E-SCOOTER w/ E-FOIL Kit

Combines the excitement of foiling with the added balance of a handlebar. Designed to make learning eFoiling easier and to expand appeal to a wider audience

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MSRP $8,995 USD

E-FOIL Kit

Traditional eFoil ride with handheld remote for experienced riders. Offers the pure, minimalist foiling experience that advanced users demand.

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MSRP $8,995 USD

Jet Kart Only

Seated watercraft experience for unmatched accessibility and comfort. Perfect for resorts, family rentals, and anyone wanting a fun, easy-to-use option.

Why Settle for Less?
Compare What’s Included!

Most eFoil brands lock you into a single mode at a premium price — that’s just ONE board. Propel’s 5-in-1 system delivers five ride modes, the longest-lasting battery in its class, and everything you need in one complete kit — all for the same or lower price.

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MSRP $12,995 USD

PROPEL FOIL
5 in 1 Complete Kit

  • Dealer Margin Cap = 42% / 5 MOQ

  • Modes  = (5) FIVE

  • Ride Time = 3hrs* (50.4 Ah)

  • Beginner Friendly = YES

  • Jet Drive = YES

  • Tethered Safety Cutoff = YES

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MSRP $15,355 USD

FLITEBOARD
E-scooter & E-foil Only

  • Dealer Margin Cap = 30% / 10 MOQ

  • Modes  = (2) TWO

  • Ride Time = 2.5hrs* (40 Ah)

  • Beginner Friendly = Yes

  • Jet Drive = Yes

  • Tethered Safety Cutoff = NO

Closest Direct Competitor

Here’s a direct comparison with the most comparable option on the market — yet it can’t match our complete package, superior flexibility, or industry-leading margins.

 

Where they offer just one mode, Propel delivers five. That means broader customer appeal, more repeat bookings, and better ROI for your business.

 

With everything included in one kit, the highest dealer margins in the industry, and the lowest minimum order requirements, Propel makes it easy to grow sales and simplify rentals without compromise.

E-FOIL Only Mode
Direct Comparison

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MSRP $8,995

PROPEL FOIL
Classic E-Foil

  • Order Margin = 42% / 5MOQ

  • Modes  = (5) FIVE POTENTIAL

  • Ride Time = 3hrs* (50.4 Ah)

  • Beginner Friendly = YES

  • Jet Drive = YES

  • Tethered Safety Cutoff = YES

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MSRP $14,990

LIFT
5 (E-Foil)

  • Order Margin = 25% / 5MOQ

  • Modes  = (1) ONE

  • Ride Time = 2.5hrs* (40 Ah)

  • Beginner Friendly = NO

  • Jet Drive = Yes

  • Tethered Safety Cutoff = NO

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MSRP $10,515 USD

FLITEBOARD
Air Pro (E-Foil)

  • Order Margin = 20% / 5MOQ

  • Modes  = (1) ONE

  • Ride Time = 2.5hrs* (40 Ah)

  • Beginner Friendly = Yes

  • Jet Drive = Yes

  • Tethered Safety Cutoff = NO

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MSRP $7,099 USD

WAYDO
Flyer 1 Plus (E-Foil)

  • Order Margin = 30% / 5MOQ

  • Modes  = (1) ONE

  • Ride Time = 1.5hrs* (32.5 Ah)

  • Beginner Friendly = Yes

  • Jet Drive = NO

  • Tethered Safety Cutoff = NO

RENTALS
Profitability & ROI Examples

These practical rental ROI examples use real-world hourly rates, daily usage patterns, and seasonal differences to show what you can realistically expect in various markets. They’re designed to help you plan confidently, set achievable revenue targets, and understand how Propel’s versatile 5-in-1 system can maximize utilization and repeat business throughout the season.

*These $USD projections are for planning purposes. Actual results may vary depending on your market, pricing, and operational approach.

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01

Seasonal Markets (Canada)

  • Rate: ~$125–$175/hr

  • Avg/Day: 1.5–2 hrs

  • Avg/Week: 3–4 days

  • Weekly Hrs: ~4.5–8

  • Annual Hrs: ~90–160

  • Annual Income: ~$11K–$28K USD

02

Extended Markets (California)

  • Rate: ~$150–$200/hr

  • Avg/Day: 2–3 hrs

  • Avg/Week: 4–5 days

  • Weekly Hrs: ~8–15

  • Annual Hrs: ~320–600

  • Annual Income: ~$48K–$120K USD

03

Year Round Markets (Florida)

  • Rate: ~$200–$250/hr

  • Avg/Day: 3–4 hrs

  • Avg/Week: 5–6 days

  • Weekly Hrs: ~15–24

  • Annual Hrs: ~750–1,200

  • Annual Income: ~$150K–$300K USD
     

SALES
Profitability & ROI Examples

These real-world sales ROI examples illustrate typical annual unit sales, margins, and revenue potential across different markets. They’re built to help you forecast your business with clarity, set realistic sales goals, and see how Propel’s dealer-friendly pricing and broad appeal can drive strong, repeatable profits tailored to your local demand.

*These $USD projections are for planning purposes. Actual results may vary depending on your market, pricing, and operational approach.

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01

Seasonal Markets (Canada)

  • Units/month: ~0–1 unit/month

  • Units/year: 8

  • Margin/unit: ~$5,450 (Platinum 42%)

  • Annual Dealer Profit: ~$43,600 USD

02

Extended Markets (California)

  • Units/month: ~1–2 units/month

  • Units/year: 15

  • Margin/unit: ~$5,450 (Platinum 42%)

  • Annual Dealer Profit: ~$81,750 USD

03

Year Round Markets (Florida)

  • Units/month: ~2–3 units/month

  • Units/year: 28

  • Margin/unit: ~$5,450 (Platinum 42%)

  • Annual Dealer Profit: ~$152,600 USD
     

Complete Dealer-Ready System

Propel isn’t just a board — it’s a fully equipped business solution. Every detail is designed to make rentals, sales, service, and daily operations easier, more profitable, and more appealing for your customers.

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Easy Transport
& Storage

  • Inflatable boards pack down for minimal storage footprint

  • Rugged travel bags for safe transport and seasonal storage

  • Heavy-duty beach dolly for easy launch and retrieval

  • Move, store, and manage inventory with less labor and complication

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Fully Equipped Accessories

  • Dual-mode remote included for all ride modes

  • Adjustable, detachable handlebars for multiple setups

  • Complete hardware and mounting tools included

  • Dealer-ready with everything needed for quick assembly and delivery

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Safety-First Features & Gear

  • Stable, beginner-friendly design for confident learning

  • Inflatable construction reduces impact injuries

  • Tethered magnetic kill switch for instant motor cutoff

  • Soft-padded handlebars for added rider protection

  • Sell safety gear as bundled upgrades for added margin

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Service, Parts, & Dealer Training

  • Simplified modular components for easier service

  • Online portal for parts ordering and support

  • Manuals and training videos for your team

  • Includes standard 1-year warranty, with optional 2-year extension

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Built to Simplify Rentals & Sales

  • Five-in-one versatility makes it easy to serve all skill levels

  • Streamlined inventory and setup for faster turnaround

  • Designed to scale operations without complicating management

  • Modular system means fewer SKUs to stock, but more modes to sell or rent

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Premium Dealer Experience

  • Helmets, PFDs, and impact vests designed for retail

  • Branded waterproof dry bags and coolers to bundle with sales

  • Custom marketing materials to help you sell complete packages

  • Stand out with a premium, professional offering that customers love

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Business Support & Local Market Strategy

  • Guidance on pricing, packages, and customer segments

  • Strategies for renting to tour operators, hotels, and resorts

  • Support for selling direct to marinas, yacht tenders, and private owners

  • Advice on expanding your market from local rentals to wholesale supply

Projects

Silverstone
Community Center

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234
Kingsway Road

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Smith Park
Botanical Gardens

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NYLN Inc. HQ

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Meet The Team

Co-President & Partner

Bjorn Andor

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Co-President & Partner

Melissa Burton

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CFO

Vince Taylor 

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CEO

Harold Colby

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Director, Legal & Operations

Tilly Evans 

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HR Lead

Richard Jones

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Project Manager

Lucia Behar

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Sr. Project Manager

Mark T. Wright

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Sr. Project Manager

George Wood

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Lead Superintendent 

Olivia Clarke

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Marketing Manager 

Nathan Wise

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